Google: Search Your World
Frank Sinatra once said “I’ve got the world on a string.” At the time, it was purely metaphorical. Today, realistically speaking, he’s relatively out of date. No disrespect to Frank, but a string…how 1990’s of him. Thanks to our friends over in Mountan View, California, we don’t even need that “string” to have the world around our finger–more like at our fingertips. But in fear of sounding condescending, it wasn’t all that long ago that that the idea of having the world on a string was but a daydream. (more…)
Lover or a Hater?
Are you incapable of love?
Well if you don’t love Miracle Whip, you are—as a girl confesses in their new “Love us or Hate us?–We’re Not for Everyone” Ad campaign.
Got Beef?
This one goes out to all of the meat lovers out there…and all opposing sides for that matter. Let me rephrase: This one goes out to everyone with an opinion on Taco Bell! (ok, I think that covers everyone)
As you may of heard, Taco Bell is currently tap dancing in the middle of a nonsensical law suit claiming that their beefy burrito is not so beefy. Famous for its quick and cheap, yet authentically delicious Mexican cuisine, Taco Bell was astonished when a Californian woman began staking claims that the meat that fills those bulging burritos is only 35% real meat! This woman was literally placing Taco Bell’s reputation on the slaughtering block (pun intended) and ready to hack away the fast food giant’s alleged lies on providing consumers with an all-beef product. (more…)
Top 10 Ad Campaigns of All Time
I love clever people. I love creative people. I love wit. That is the reason I decided to pursue a career in marketing and advertising after being honorably discharged from the Marine Corps.
Every relationship, whether between friends, between lovers, between families, or between a business and its customers is about communication. The foundation of general communication is an understanding of what makes people tick or in “marketing language”- the human condition. The human condition encompasses the experiences of being human in a social, cultural, and personal context.
One of my favorite things to work on are coming up with advertising campaigns or public service announcements that are going to evoke powerful feelings and tug on your heartstrings. If done properly these can make you laugh, make you cry, or move you to participate in a cause. Here are ten of my favorite campaigns and why I like them. (more…)
When “App-ortunity” Knocks
International Data Corporation predicts that the number of mobile application downloads worldwide will grow from 10.9 billion in 2010 to 76.9 billion in 2014. The market intelligence company also anticipates mobile app revenues will surpass $35 billion in 2014.
Ever since the iPhone introduced the app store into their mobile repertoire, it has opened the floodgates to an entirely new arena for businesses to compete in. Not only are companies figuring out how to engage and inform their targeted clientele through mobile development, they are exploring the financial “app”ortunity from creating a successfully branded app.
“Sure, apps are cool—but where is the financial benefit from it?” This is a continuous battle between companies and their decision of whether to adopt this new technology. In order to shed some light on why the answer for these indecisive corporations is a “HELL YES!,” this is where we are going to emphasize the importance of branded applications.
Companies world-wide have adopted this advantageous advertising, giving them the leg up on the competition. By taking your brand and amalgamating it among an application interface, you are left with a business to technology hybrid. Your company’s application will make your brand incessantly accessible, subconsciously advertising your product or services constantly.
Sound little over the top? Let’s take a look at some of these companies who took advantage of this business “app”ortunity, and are now reaping the benefits from it. These are some of 2010’s top applications, as well as some of our personal favorites over at Brand Advance. (more…)
Invention to Venture Presentation
The latter part of last year I gave two presentations on marketing strategy, social media, search engine optimization and branding. The first was to a group of start up entrepreneur CEO’s at an Excellence in Entrepreuneurship course, and the second was at the Invention to Venture Conference.
I thought that those who couldn’t attend either may find the presentation helpful, so I’ve added it below.
I hope it helps!
Have a wonderful and prosperous 2011. (more…)
Outdated at 24
As I began my morning regimen of getting myself functional, heading to work, flipping open my laptop and getting my daily dose of the world’s ever trekking technology from my usual gadget gurus, I immediately zeroed in on a story featured on Mashable—“Maine Student Laptop Program”. I don’t know what drew me too it; it seems simple enough in today’s society. But somewhere in the first few sentences the words: project, podcast, and virtual tour, were all used to describe a middle school project in one of the education programs in Maine. WHAT? I instantly read on… (more…)
Cinderella’s Blog
Your Social Media Fairytale
Do you hear them…the sound of thousands aspiring actors, singers, performers…all making their way to the city containing their wishful stardom. With nothing but hope and a dream, for decades adolescents have migrated to cities such as Los Angeles, New York, and Memphis in search of their own personal discovery. Modern Cinderella’s (no offense guys), they are all trying to get out of their self proclaimed land of rags to one of riches—they have to go to where the money is. Or is it? (more…)
Photography
From one art to another.
Mixing photography and traditional art helped create this self portrait.
The relationship between SEO and Social Media
I recently tasked one of our interns, Adam Lang, to write how SEO and social media were intertwined. I thought his response was very well done and am posting his reply in it’s entirety on our blog.
Making the most out of Social Media… The Intertwining of Social Media and SEO
If I told you that a small company trying to rank higher in the SERPS than that of a competitor who is three times the size would be much more difficult, you would probably agree with me. Now what if I told you that the smaller company spent a little more time doing some keyword researching and applying some other on-page search engine optimization techniques to their website, while the much larger company just sat back and only had a basic website? Before you decide, take that a step further and combine the efforts of the on-page SEO with some off-page SEO such as integrating social media tactics and the small company with a few employees now looks as if they were the much larger company. (more…)